What is Search Engine Optimization?

Why SEO important in these days???
In a word SEO means SEARCH ENGINE OPTIMIZATION. SEO is all about to optimize your site to make it easy for the search engines to index, crawl and recognizing the content.
When a search query is made, the search engines scan the webpage looking for the best results based on the keywords.
In these days, SEO was very important consideration for all the people at different levels of their businesses. So many people talk about and many are implementing to do seo. SEO is not only for the online marketers, developers, or people who have a company or holding the big budget – each and every person needs to be making sure that they make Google happy. Exclusively in these online days you are creating a deep-routed output that will authorize an organization to develop in their web presence for a long period of time and to entice and satisfy the audience that seeks information from them. This complete process is known as organic seo. SEO is a quite long process, for some people it was boring too. But people who love and believe in the seo they can see fruitful results.
Are you interested to learn how does SEO works? Have a look in to this post..
What happens for websites without SEO???
When people search the products or services obviously we want to appear as high in search engine rankings. Without SEO for the websites there will be fewer clicks for your websites. More clicks, or more searches continuously show in all search results that you gain more and more grip with each potential customer. Most of the customers make mental note of the organizations, products or services that show up in Google and other search engines. SEO brings traffic to your website, traffic itself is not going to make you any money, but the first step in the business is converting a consumer to customer, is to speak with them in the door. Websites without SEO don’t have best ROI in advertising.
So many people think that they need of doing the SEO. But in reality, is a very fesible marketing outlet that can be paired with clear –cut landing pages and user friendly content which helps to bring the business qualified leads and customers. In addition, many studies have shown and proved that SEO can have a better return on investment than many other traditional forms like marketing, Ads, Television or print ads.
What does SEO mean?
If you run a website or do any kind of business in online marketing or related with online business, you know about the worth of SEO. SEO is simply how you get found on online. And in a highly overloaded online world, finding your content and website is as difficult as finding the a needle in a hay.
So answer to my above question in the post exactly in the words of Wikipedia was Well, Wikipedia defines SEO as: the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
Important elements in SEO:
The main aim of SEO is to increase your website chances of ranking in the different search engines like Google, Bing and yahoo. There are different search elements in SEO like
  1. Discovery
  2. On Page
  3. OFF Page
  4. Universal Search
  5. Usability
  6. Social Media
  7. Analytics
You can see different success factors of SEO in below image
SEO periodic table
Before closing this SEO, we must have a very clear mind that SEO cannot help you if your website or blog don’t have a good content. In other words if any one who do SEO without a good content on succeeding you won’t get good results.
In Summarize Search Engine Optimization or SEO is a way to optimize your website so that search engines will understand it better and place you in higher rankings. It is more major since a good SEO start to deal with can drive more traffic to your website, blog or any product or service and you can acquire more customers, make sales and fulfill the business. Last but not least if you want to place your website in high ranking then SEO will helps to fulfill your business needs.
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The Future of SEO

SEO is a peculiar thing. Most of the people love it, and some others think that it as an affliction for them in the internet. I solely welcome the truth that it not only alive, but it literally can build or destroy the business in the digital age.
Over the past many areas Google has made many changes in the algorithms and we are all aware of these algorithms. In the 2015 there are different updates from the Google. I believe that the future of SEO will be evaluated with the Google algorithms and updates, these updates are good for the people. In 2015 Google wants to reward for the best quality content. Google wants to make the searchers happy.
Some factors that will become too low important in future:
Page Rank (PR) or Domain Authority: Websites which have high page ranking in these days may automatically dominate the search engines in the future.
If a website with high page rankings doesn’t mean that Google or other search engines will love it more. Giving the credit to the page rank means that the rich will be rich and the poor will be poor.
Domain Age: Domain age is completely related to Page rank. Newly started and future websites never to be punished because these weren’t in the golden era of SEO. But unfortunately it was happening.
For example: I started a company related to confectioners and our company was in top position, because we dominated the search with “They order we deliver” content marketing philosophy in 2009, now we stand on the top position and the new beginners into the industry can’t pull us to down.
Social Media: Many SEO gurus will think that the Social signals from different social media sites plays a great role, for the search rankings to get a great place. But this won’t be true for a long time. Yes, for a mean while it may happens but sooner or later it can decrease because manipulating the social signals can be very easy to make a piece of content worthy which appears. FB and Google are becoming massive competitors and do you think that the Google will affect the algorithm to be impacted by a competitor???
Backlinks: The inbound links and backlinks play a major role in the webpage which has a great place in the SEO. But eventually it may become very less and less factor. For many people we can wield these back links. Inbound links which have old content, and as searchers has to know the fact that latest is the strongest info within any field, search engines might be forced to give less weight, so making content fresh also plays a great role.
Different things which play a great and major role in SEO are:
In future, content plays a great role in SEO, true and unique content which looks good and smart can be used a piece for great communication for the readers. Some other significant factors which play a great role are
Bounce Rate: Bounce rate should be low; if they come and go quickly then it will be a problem.
Content: Content must be user friendly and easy to read and understandable.
Crispiness in the content: People want the answers but they want great answers for them.
Friendly website to mobile: No matter what website it is, it must be visible and must look great on the screen.
Transparent/honesty: people choose the transparent and honesty content and also the search engines will also choose and present that type of content.
SEO is going to play a major role in the future, and using the seo can bring many fruitful things to you.
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