Different types of Extensions in Google AdWords

In order to get better ad rank to your ads, you need to maximize your keywords bidding, keywords quality score and also usage of ad extensions in your ad copies. So you need to use the ad extensions which are suitable for your campaign. Google AdWords provides us total 6 ad extensions.

*Apart from your Ad descriptions you can also include the following information in your ad:

Site links – Add additional links in your website but you don’t link it to your PPC destination URL because Google AdWords don't allow site links that direct to the same landing page as the ad's destination URL.

Recommendation: We can create a site links by giving additional features or other services

Location – Give your business location details. For this you need to link your business account to AdWords.

Recommendation: You can create business account with your targeted location

Callout – you can also include your additional offers and services that you provide it is similar to site links but without links

Recommendation: we include our addition information that you offer to your customers.

Example of above ad extensions as:

Call extension – Add your business contact number with extension

Example:

Review – You can include positive third party reviews from reputable sources about your site or any blogs related to your site.

Example:

Recommendation: you can add your related blogs or you can also add your site reviews from third party.

App – This means link any app download. It is only for mobile and tablet

Example:

Recommendation: Write simple and cache text with call to action as “download”

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Different types of Extensions in Google AdWords

Different types of Extensions in Google AdWords

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