What is Call-only Ads in Google Ad Words?

What is Call-only Ads in Google Ad Words?

As you know every time Google will introduces new Ad Words updates in Google Ad Words in order to improve your Ad Words campaign performance. Google Ad Words introduces a call-only campaign for the businesses who want only phone calls.

What is Call-only Campaign?
Call-only campaign is only for the advertisers whose conversion goal is to increase phone calls for your business. This campaign mainly focuses on to get as many phone calls from the people who click on your ad.  Currently this type of campaign is available in search network only campaigns and can use CPC bidding. You need to pay for each click it means have to pay for each phone call and its pay per click costs is very expensive.  These types of ads can only appear on devices which people can make phone calls and are only to improve more business phone calls. For this you need to create a separate campaign with ad groups, ads and keywords. When a person clicks on your ad it doesn’t go into your PPC landing page and these ads just generates calls for us. You need to provide a reference URL to Google which contains your phone number.

How to create a call-only campaign?
You need to create a separate call-only campaign as like normal PPC campaign. The following are the steps how to create a call-only campaign:
  1.  Create a campaign in campaigns tab
  2.  Select the network type as search network only and then select call only option at right   
  3.  Fill the remaining information like your targeted location, language, budget, bidding strategy.
  4.  Then save your details and continue
  5.  Create an ad group with relevant name
  6.  Create an ad, its fields are as shown      

   Verification URL is your business website URL that contains your phone number and this URL should contain the same brand as you mentioned in your ad display URL.
7.      Add your targeted keywords and then save the ad group
After filling this information your ad will looks in mobile device as shown:



Limit for call-only ads are

character limit for call-only ads
Fields
Char limit for most languages
Char limit for double width languages
Business Name
25
12
Phone number
none
none
Description Line 1
35
17
Description Line 2
35
17
Display URL
35
17


Rules to create call-only ad: 
The rules for creation of text ad are also applicable to these call-only ads but you need to concern only with adding phone numbers. The numbers which you don’t include are as follows:
  • You don’t use fax numbers, premium numbers (people may pay additional charge to make a call), vanity numbers (which includes some letters in between numbers).

  • The given number must be in active and accurate. And also the given number must be a local number for your targeted country.

Advantages:
  • This call-only campaign is useful for the business that has their conversion goal as phone calls. By using this feature you will get more enough phone calls to your business.
  • Adding phone numbers to your ads are very easy to people to connect with you and enquire about your business and get Ad Words traffic for your business.
  • You can also count these phone calls as conversions to your business
  • You can also share these phone numbers to either your ads in ad groups and also to your whole campaign.
  • You can kept any number to show only when you take any phone calls from people

     Disadvantages:
  • You have to pay for each phone call but Ad Words advertising cost will be very expensive.
  • If user is not intended to call you but they click on your ad it means unintended phone call then your money was wasted for that click.
  • Your device targeting is very important. It is not advantageous for all mobile devices and it is only for the devices which people can makes call for you.


Unknown Unknown Author

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  2. johan3213 October 2017 at 03:34

    Thanks for sharing this information on call only ads in google adwords. Last month, I hired services of a renowned company for Adwords Management. They helped us in promoting business with Adwords which will make us popular easily. Happy to get such good service.

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