Showing posts with label how do extensions work. Show all posts
Showing posts with label how do extensions work. Show all posts
Different types of Extensions in Google AdWords
20:58
In
order to get better ad rank to your ads, you need to maximize your keywords
bidding, keywords quality score and also usage of ad extensions in your ad copies.
So you need to use the ad extensions which are suitable for your campaign. Google
AdWords provides us total 6 ad extensions.
*Apart
from your Ad descriptions you can also include the following information in your
ad:
- Site links – Add additional links in your website but you don’t link it to your PPC destination URL because Google AdWords don't allow site links that direct to the same landing page as the ad's destination URL.
- Location – Give your business location details. For this you need to link your business account to AdWords.
- Callout – you can also include your additional offers and services that you provide it is similar to site links but without links
Example
of above ad extensions as:
- Call extension – Add your business contact number with extension
- Review – You can include positive third party reviews from reputable sources about your site or any blogs related to your site.
Recommendation: you
can add your related blogs or you can also add your site reviews from third
party.
- App – This means link any app download. It is only for mobile and tablet
Recommendation: Write simple and cache text with call to
action as “download”
