How to Remove Index.php from your URL?

In order to provide user friendly URLs you have to remove index.php in your existing URL structure.

*The issue of having index.php in your URL:  URL containing index.php will not refer to Your actual files or folders in the server’s file system when user requested, and its not a user friendly URL.

Recommendation:
To remove the index.php from Your existing URL structure, you have to create an .htaccess file at the root of your site. After creation of .htaccess file you add mod_rewrite in order to hide index.php in our URLs.

 You should add following code inside your created .htaccess file
RewriteEngine On
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)$ /index.php?/$1 [L]

 Finally you need to create .htaccess file in your root and add mod_rewrite inorder to remove index.php in your existing URL’s structure. Then your URL’s will looks like clean and smooth in terms of user prespective. 
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Different types of Extensions in Google AdWords

In order to get better ad rank to your ads, you need to maximize your keywords bidding, keywords quality score and also usage of ad extensions in your ad copies. So you need to use the ad extensions which are suitable for your campaign. Google AdWords provides us total 6 ad extensions.

*Apart from your Ad descriptions you can also include the following information in your ad:
  • Site links –  Add additional links in your website but you don’t link it to your PPC destination URL because Google AdWords don't allow site links that direct to the same landing page as the ad's destination URL.
          Recommendation: We can create a site links by giving additional features or other services
  • Location – Give your business location details. For this you need to link your business account to AdWords.
          Recommendation: You can create business account with your targeted location
  • Callout – you can also include your additional offers and services that you provide it is similar to site links but without links
           Recommendation: we include our addition information that you offer to your customers.
Example of above ad extensions as:
                   
      
                     
  • Call extension – Add your business contact number with extension
Example:
  •  Review – You can include positive third party reviews from reputable sources about your site or any blogs related to your site.
Example:
           Recommendation: you can add your related blogs or you can also add your site reviews from third party.
  • App – This means link any app download. It is only for mobile and tablet
Example:

           Recommendation:  Write simple and cache text with call to action as “download” 
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Best Practices to Prepare Facebook E-mail Newsletter Templates

You have customers database and want to send Facebook E-mail template? Worried to prepare E-mail template?

Here are the suggestions how to prepare an E-mail template to get your Facebook visits and likes

Best Practices to prepare Facebook E-mail template:
  • Telling to your e-mail contacts how excited you are to your business
  • Include your business related photos
  • Include the attractive Facebook like button and provide a link to take them to your page
  • Sending A/B test of e-mails for half of the contacts – It means send a direct request to like your page and writing about your business then place like your page.
  • If possible you need to include some offers. For example - “for first few people who like your page will get some offer” like that
Recommended Facebook E-mail Template:


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How to get more Likes on your Facebook Page?


In order to improve the likes on your Facebook page you need to implement the below mentioned activities.
  • Adding Facebook Like Box Widget on your Website:
 Addition of Facebook like Box widget on your website is one of the best ways to increase likes on your Facebook page. In order to add the Facebook like widget, follow this link http://bit.ly/1oQOzek
  • Invite Friends and E-mail Contacts:
 While inviting more number of people then you will increase likes to your page. For that you need to follow the steps as: Go to your page -> Open Admin Panel -> Then click on Invite Friends ->Select option as “Search All Friends”.  Its image is as shown:

You can also invite your all e-mail contacts from the same tab and check above image. Then click on E-Mail friends & you will have almost all E-Mail providers to choose your contacts. You can invite maximum 5000 contacts. Its image as

  • Choosing a Perfect Time to Share:
After inviting all contacts you need to choose perfect time to share something. It means at what time your most of the visitors are in online and in that particular time period you need to do postings.
  •  Take account of Call-To-Action Button:
Calls to action help drive people from Facebook to take actions that are important to your business (ex: Register for training, contacting us). You can add a call to action to your Page at no cost. For that you need to visit your Facebook page and then click on “Call-To-Action” button as shown: 
Then you need to choose the call to action phrase, The Facebook will give options as:
Book now, Contact us, Use App, Play game, Shop now, Sign up, Watch video
 
Next will choose the options where you would like to send people who click on the button, you will give either your website or mobile URL then click on Next

Finally will choose the destination for mobile users and will select to send your mobile users to wibsite or to app, then click on next. Its screenshot as shown:

After finishing all the steps then your call-to-action button is created, its look like:

For your Facebook page you need to add the call to action button as either Book now or Contact us which may increase the lead form filling. 
  •  Sharing Somewhat new:
You always need to share something new and Interest because people will likes new thing and they can attract and your Facebook Page likes will boost automatically, you need to share the Picture and Status Both. But now a day if you want to get more likes then need to share more status and more tricks. Daily you will be active in your Facebook page.
  • Creation of Attractive Cover photo:
You need to change your current cover photo. In your cover you need to add the following:
·         You need to promote your brand lifestyle – It means you include your business environment image.
·         Promote with your team – It means you need to add your team images as who are performing key roles for your business.
·         Need to promote your newest events or products – It means along with the image you need to add some text in our cover photo.

*The Recommended Cover photo change is as shown:

 
   If you create an attractive cover photo then will have a chance to get more Facebook page likes, so you need to change your current Facebook cover photo.
  •  Sharing your Page at Different FB Groups:
This is best and Simple trick to increase your FB Page likes. You need to share your page at different FB Groups those have more than 30k Group member and ping your page in that group. 
  • Using Your Facebook Page as E-mail Signature:
You need to include a link to your Facebook page in every e-mail that you send out to your audiences. While sending e-mail you need the Facebook page as a signature and have a different text to use as:
·         Get in touch with Facebook
·         Like us on Facebook
·         Add as a Facebook Friend
·         Have a Look at Facebook Page
·         Our Facebook Page
  •  Share your Page to other social networks:
Social media is an electronic word of mouth and brings traffic to your website. You need to share your Facebook page in all other social networks like Google, LinkedIn, Twitter, etc. Sharing your facebook page on other social media networks will gives you some likes to your page. You can also share your Facebook page in your wall at least once in a week.
  • Addition of Video and Photos:
In your facebook page you need to add the compelling welcome video about your business. And also need to add some high quality photos which are related to your products and services.
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